Branding • Web Design • Marketing Materials • Templates PPT • Social media • Wordpress Management
Netgain Branding, Web & Marketing Partnership
Partnership
EmSi Design partners monthly with a national technology client, Netgain, on an hourly, ongoing basis to deliver a wide range of creative and digital support services. This engagement includes branding initiatives—such as brand guide development, visual system creation, and the design of PowerPoint and Microsoft Word templates—as well as continuous web design and management within the WordPress platform.
EmSi Design also leads web-focused project management, including the launch of their site redesign, ensuring seamless execution of new features, updates, and cross-team collaboration. Developed in partnership with Washington based Chloe Anne Design, the new site required a heavy emphasis on search performance, as Netgain lacked an established search footprint. A critical phase of the web build involved a comprehensive technical SEO overhaul; we conducted a deep audit of the site structure and fully optimized every page—including crafting keyword-rich meta data, restructuring heading hierarchies, and updating all image alt tags—to build a strong foundation for organic growth.
In addition, EmSi produces branded marketing materials, including social media assets and sales overview documents, email templates in Pardot / Sales Force, helping the client maintain a cohesive, professional presence across all communication channels.
Brand Guide
The brand guide evolved organically throughout the project, with each completed brand element immediately integrated into the living document.
Brand templates
We established a template-based system that enables the organization to produce new materials efficiently, building on proven frameworks rather than reinventing the wheel.
Client's Words
"She’s especially well-versed in the B2B technology space, which means she brings a clear understanding of how design supports brand credibility, user experience and business goals. She’s played a pivotal role in multiple brand evolutions, including website redesigns, internal UX work and full visual refreshes – and she always brings a clean, modern and thoughtful perspective to the table."
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Client's Words
"I gave Melissa some half-baked ideas and the general instruction to "just make it better?" and she did! Now my Pardot email templates all have a cohesive feel and style, which coordinates with the event landing page templates she designed. She also went above and beyond to find integrations with Zoom and other popular online registration platforms to make the user experience top-notch for my prospects."
