Branding • Logo • Color Palette • Typography
Morgan Life Therapy Visual Identity Design
2025
Morgan Life Therapy underwent a complete rebrand to better reflect their therapeutic philosophy. The concept, by Sam Cecil, centers on the idea that therapy is like carefully untangling jumbled thoughts and emotions. Through multiple design iterations, we arrived at the visual metaphor of a delicate thread being gently sorted and organized—capturing both the fragile nature of healing and the methodical process of therapeutic work.
Since the practice specializes in supporting women and families, we selected a calming, serene color palette that creates an atmosphere of peace and safety. This thoughtful approach to branding ensures that from the moment clients encounter Morgan Life Therapy, they feel welcomed into a space designed for gentle transformation and healing.
Logo
As a client of EmSi Design Studio, we have a phased concept approach in designing logos. This includes 2 rounds of concepts with your input narrowing down to a final design in black and white. We explore typography with you and a color palette to end in your final logo design.
Color Palette
The client specified a palette including mauve to match the space that was painted. Using that as a jumping off point we developed the muted, relaxing and inclusive color palette.
