2026
The Huron Waterloo Pathways Initiative (HWPI) reached out to me recently with an exciting challenge: elevate their annual fundraiser’s identity to match their newly evolved brand.

The event, "Trail Raiser," needed a signature event logomark that felt distinct, highly recognizable, and fully integrated with HWPI’s primary visual system.

Rather than treating the event as a standalone one-off, I designed a custom lockup that honors the master brand’s geometry while giving the fundraiser its own energetic, event-ready presence across print invite suites, digital promotions, and day-of signage.

When your core brand evolves, your marquee events should grow right along with it.

It’s always a privilege to support HWPI as they build momentum and connect our regional trail systems.