Branding • Logo • Color Palette • Typography • Environmental Signage
HQ Fitness Brand Identity & Environmental Signage
2018 BRAND START-UP
EmSi Design created a comprehensive visual identity for a Rochester, Michigan athletic gym and nutrition coaching service. Built for high-visibility application across physical facility signage, web design, and print materials, this project represents an ongoing multi-year partnership as the brand expands its reach.
Logo
Through a client referral, the owner of a gym and wellness nutrition company reached out for design services. The original name was HIIT Quarters resulting in the HQ logomark.
Color Palette
The brand color palette direction was clean and simple. The teal was introduced as a small element that later was used as a primary color with the company branding.
