Branding • Logo • Color Palette • Typography
Frankly Clean Brand Identity & Start-Up Marketing Design
2025-2026
When Frankly Clean came to EmSi Design, they had a name, a vision, and a product ready to make its mark. What they needed was a brand to match. EmSi Design built the identity from the ground up — starting with curated moodboards to define the look and feel, then moving into logo design, logomark development, and a distinctive color palette that set Frankly Clean apart on the shelf and online. With the visual foundation in place, EmSi Design delivered a suite of essential start-up marketing tools to launch the brand with confidence and consistency across every touchpoint.
Concept Moodboards
Process Steps
A high-level look at the process behind the project.
Initial Concepts
Following a kickoff discovery session to define target audience, visual style, and business goals, strategic moodboards established a clear visual direction before moving into initial identity concepts.
Concept Refinement
Reviewing initial concepts and client feedback guided the refinement phase, sharpening typography, proportions, and visual hierarchy to align precisely with project goals.
Form & Final Selection
To evaluate form and structure without the bias of color, the designs are shared during the process in black and white. Guided by this focused approach, Frankly Clean selected their final identity design from these three options.
Color Palette
With the mark finalized, curated color palettes derived from the approved moodboard brought the identity to life. Testing these colorways across core brand touchpoints allowed Frankly Clean to confidently select their signature color system.
Final Identity
Upon selecting the final identity, master vector files were fully packaged for both print and digital production, complete with web-ready assets, print-accurate color specifications, and an email signature specific file to ensure a seamless, professional rollout across all communications.