EmSi

Afinety is a Denver-based legal tech and cybersecurity provider with a lean, fast-moving marketing team. They needed a cohesive visual identity and digital infrastructure capable of supporting both sales enablement and enterprise-level marketing campaigns.

As a returning client, Fair Food Network brought EmSi Design in to transform a complex 22-page Word document into a polished, highly accessible digital white paper titled “Indie Grocery Stores Have the Recipe for a Better Food System.” Collaborating closely with two key members of their leadership team, the core objective was to structure dense economic insights and policy data into an approachable visual narrative that highlights independent grocers making a tangible impact across the United States.

Finding a trusted design partner for a new business launch requires complete alignment on vision, strategy, and execution. When Anjali was preparing to open Arbor Pelvic Health & Wellness in Ann Arbor, she turned to an AI search to find a creative studio that could bring her vision to life—leading her directly to EmSi Design.

The Huron Waterloo Pathways Initiative (HWPI) reached out to me recently with an exciting challenge: elevate their annual fundraiser’s identity to match their newly evolved brand.

The event, “Trail Raiser,” needed a signature event logomark that felt distinct, highly recognizable, and fully integrated with HWPI’s primary visual system.

Rather than treating the event as a standalone one-off, I designed a custom lockup that honors the master brand’s geometry while giving the fundraiser its own energetic, event-ready presence across print invite suites, digital promotions, and day-of signage.

A new brand identity deserves a completely fresh report and appeal rollout. EmSi Design Studio recently developed the new annual report and multi-piece supporter mailing for the Huron Waterloo Pathways Initiative (HWPI), starting completely from scratch with their new branding.

All American Home Builders hired EmSi Design to tackle a critical lack of online visibility and credibility stemming from an outdated web presence. With the busy spring construction season fast approaching, they needed a professional website rebuild, mobile and desktop ready that will perform competitively in local searches and be able to grow with fast technology times.

Partnering once again with the Fair Food Network to design their latest annual report and social media campaign is always rewarding. With a quick-turnaround deadline, our established rapport allowed us to move swiftly through the data-heavy layout and digital assets without sacrificing the thoughtful, human-centered design their mission deserves.

When Ian Coughlin, founder of the new brand HockeyDad, came to EmSi Design, he had a clear vision but a common roadblock: AI tools just weren’t producing what he needed.

Ian needed more than just a flat graphic; he needed a custom logo, logomark, and a series of vector illustrations that spoke directly to the hockey parent community. He was clear he wanted a handwritten mark so we used his handwriting to inspire the logo and logomark. 

It goes to show—while AI is a tool, true brand identity is built on human connection and custom design craft and experience. 

EmSi Design partners monthly with a national technology client on an hourly, ongoing basis to deliver a wide range of creative and digital support services. This engagement includes branding initiatives—such as brand guide development, visual system creation, and the design of PowerPoint and Microsoft Word templates—as well as continuous web design and management within the WordPress platform.