2020

When a repeat client set out to launch All Time—a Michigan-born gym clothing line built on the concept of investing time into personal health and physical performance—they returned to EmSi Design to craft their foundational visual identity.

The brand required a versatile, high-impact apparel logo that captured the dedication of daily training while performing seamlessly across garment embroidery, screen printing, and digital media.

• Concept-Driven Mark: Designed an emblem centered on dedication, consistency, and the value of time put into working out.

• Apparel-Ready Vector Production: Built clean, scalable vector assets engineered for high-density embroidery, tech-fabric printing, and woven garment tags.

• Cohesive Visual System: Established balanced logo lockups for flexible placement across activewear, outerwear, and digital platforms.