Afinety is a Denver-based legal tech and cybersecurity provider with a lean, fast-moving marketing team. They needed a cohesive visual identity and digital infrastructure capable of supporting both sales enablement and enterprise-level marketing campaigns. EmSi design continues to work as an ad-hoc designer for the internal marketing team.

Brand & Physical Collateral

• Brand Foundations: Developed comprehensive visual brand guidelines, visual architecture, and multi-channel asset systems including templates like PPTs, letterhead and technical documents. 
• Trade Show & Print: Designed large-format trade show booth backdrops and banners, set up print-ready production files, and sales enablement materials like one-pagers and service overviews.
• Digital Assets: Designed case studies for gated website content, email marketing templates in Salesforce and social media banners. 

Web Rebrand, Tech Integration & Ongoing Support

• Custom WordPress Build: Partnered with developer Chloe Anne to rebrand and construct the site on WordPress using Rockbase theme.
• Marketing Ops Automation: Set up Gravity Forms with direct Salesforce routing to automate lead pipelines and empower their internal team.
• Long-Term Design Management: EmSi Design provides ongoing site management, maintaining visual integrity, building new landing pages, and expanding digital assets as the brand grows.